As many organizations work to create social media policies that improve online interactions and provide security protections, performance is neglected. Organizations do not tend to inquire about return on investment or performance implications until they are well into social networking activities. This book demonstrates that using measurement tools facilitates success in social networking activities and in policy decisions. This is important because it gives organizations tools with which they can impact online interactions as they happen. Effective measurement can also suggest methods to affect behaviors that support the organization’s goals and objectives. There are two major objectives. First, help organizations identify social networking participation expectations, value and return on investment of time. Second, highlight the true value of social networking, focusing on public administration to evaluate social networking and individual performance differences in participation, behavior, technology acceptance, and trust. This is a new approach to social networking. Issues in evaluating trust in social media, examining social networking participation in a different way, and addressing digital communication return on investment, all point to the need for an edited collection of original research in this area. This project is intended to provide researchers and academicians a new source for social networking methodology. The scored survey instrument, research findings and relevant discussions from industry experts will be helpful in teaching and training applications. The body of work focuses on the end state of social networking activities rather than the social media platform, an important distinction. The basis of the book is a published dissertation by Dr. Michael A. Brown Sr. SNIP doesn’t focus on “how to” use platforms, it’s about deciding on an end state and devising a strategic approach to arrive at that destination. The focus is on expectation, value and return on investment of time in social networking, and the author believes there is no reference that focuses on that approach. The target audience of this book will be composed of professionals and researchers working in the various fields of public administration, and can be used to reinforce organizational training and improve internal and external communications. This work directly relates to the information and business fields in terms of communication; however, social networking and social media continue to grow in medical and engineering science, making the book relevant there as well. Further, there are implications for information and knowledge management in various disciplines, e.g. library, information and communication sciences, administrative sciences and management, education, adult education, sociology, computer science, and information technology. Recommended topics include, but are not limited to, the following: Social media/social networking historical development Social networking theoretical implications New research directions in social media/social networking What is social networking engagement: day-to-day issues What is social networking engagement: crisis communication applications What is social networking engagement: attacks on brand identity Evaluating social networking participation Information acquisition and sharing Interactive communication Finding social networking success – case study/research Finding support for social networking participation – personal or organizational Evaluating quantity vs quality in social networking Trust in social networking Privacy in social networking Trust model Trust as capital Inter-organizational communication Interpersonal trust Trust building Cognitive trust and affective distrust Submission Procedure Researchers and practitioners are invited to submit on or before Friday, January 22, 2015, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by January 30, 2016 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by April 30, 2016, and all interested authors must consult the guidelines for manuscript submissions at http://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project. Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Social Media Performance Evaluation and Success Measurements. All manuscripts are accepted based on a double-blind peer review editorial process. All proposals should be submitted through the E-Editorial DiscoveryTM online submission manager. This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference,” “Business Science Reference,” and “Engineering Science Reference” imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in 2016. Important Dates Feb 5, 2016: Proposal Submission Deadline TBD: Notification of Acceptance April 30, 2016: Full Chapter Submission June 30, 2015: Review Results Returned August 15, 2016: Final Acceptance Notification August 30, 2016: Final Chapter Submission Inquiries can be forwarded to Dr. Michael A. Brown Sr, PhD dr.michael.brown76@gmail.com (757) 876-6589
