The social media journey offered in this textbook is about building social capital – identifying it, achieving it and nurturing it. The key to success in social media lies in managing the expectations of two-way communications, creating value for all participants and measuring the returns on investment and time. Social Media 4EVR, a new textbook by Michael A. Brown Sr., Ph.D., and Tracy Schario, APR, is simply put, a resource for defining Expectations, Values and Returns. “Social Media 4EVR is a significant change to the way people experience social media and social networking,” said “Doc” Brown. “We focus on the ‘why’ of social media participation, allowing the destination, not the path or platform, to be the focus of your activities. This approach allows people and organizations to leverage time and efforts to promote positive social and environmental change.” When people talk about social media, they refer to the different tools or platforms one uses to communicate socially. Social networking is about our actions and social media is about the tools we use to energize those actions. The real challenge is moving your frame of reference from solely which platform to use – Facebook, LinkedIn, Snapchat, Twitter, etc. – to a view of goal achievement and audience targeting. “We blended a bit of history with case studies to create a reference for students exploring how to use social networking to build their personal brand or conduct social media in a corporate setting,” said Tracy Schario, APR. “The channels are evolving and new platforms appear regularly, but over the past decade best practices have evolved to help inform activities and engagement across platforms.” Contacts: Michael Brown, dr.michael.brown76@gmail.com, LinkedIn: michaelbrown76, Mobile: (757) 876-6589 Tracy Schario, LinkedIn: Tracy Schario, @TracySchario, schariojohnson.com About “Social Media 4EVR” \”Social Media 4EVR\” is a journey that puts you on the path to adjusting your social media thought processes in a new way. It allows the communication destination, not the path or platform, to guide social networking success. Follow the discussion on social networking and social media at: www.socialmedia4evr.com. To buy the book, visit the CreateSpace eStore: SM4EVR. The business background for “Social Media 4EVR” comes from Right Fit Communications LLC. About Right Fit Communications LLC Right Fit Communications LLC aggressively offers a mix of public relations and communication services to targeted business environments on demand. Our demonstrated success in developing and improving organizations promotes efficiency and continued growth. Right Fit Communications LLC provides planning, directing and organizing public affairs skills for any level of operation. We design and manage strategic communication plans and programs. Our services include collecting, analyzing and disseminating information through internal programs and external media. For further information visit: rightfitcomm.demosadigitech.online/.
